Mole Museum of Espionage

Mole was built off the values of being hidden in plain sight, a true espionage museum. It portrays the unknown in a fun, yet mysterious way which entices visitors to keep coming back. 

The logo itself pulls on the idea of being hidden in plain sight, using negative space to optimise the illusive effect. The dark colour palette aligned with the orange create a sense of eeriness, in a fun yet spooky manner. The unique image treatment used for the museum is designed to fascinate and intrigue visitors, luring them into the unknown.