Uprooted

Uprooted is a peanut butter brand that went from a small idea to having a profound effect on organic food lovers. In turn, the packaging and branding needed to show the natural, organic vibe of the brand. 

The stories of the founder, inspired various off shoots of the peanut butter allowing for delicate illustrations of these varying flavours and vibrant colours allowed the brand to become more than just your average peanut butter. The backbone of the brand is built from purely natural occurrences, hence the peanut being lifted in the logo reflects the true farming of the peanuts.