Their paws

This campaign puts on a pedestal issues with animal overcrowding. It portrays the devastating effects which overcrowding can have on animals, reflecting this in a way that really puts you as the reader in ‘their paws’.

 The visual aspect of this campaign was designed to emphasise the issues that these animals face day in, day out. Although it’s a hard hitting campaign, it has been shown in a fun and engaging way, using bold colours and subtle neutrals to emotionally connect the reader.