New leaf

This is a fashion, startup rental brand. Through a monthly subscription service you as a consumer can rent clothes for any occasion in your social calendar. This brand required a delicate, kind touch designed to draw in environmentally conscious women of all backgrounds that are interested in looking great without the fuss. 

The brand identity combines very simple elements with striking photography to allow the brand to speak for itself. The neutral colour palette reflects sustainable fashion delivering on the core values of
the brand.